Due to the need to offer both a cultural and diverse experience to tourists on the island, the Madeiran Heritage project (Herança Madeirense) was established. This program is delievered by current and former university students and combines innovative experiences at several points of interest in Madeira with a multidisciplinary team. The research developed at the University of Madeira is used to combine scientific accuracy with dynamic and enriching experiences. The funds raised are then used to help finance several social projects within the university which aid students and their learning which will hopefully lead to fewer withdrawals from school and therefore combat the lack of qualified young people in Madeira. Visitors are an important part of this university project.